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Friday, August 28 • 11:00 - 11:00
Computer Games in Brand Communication Using the Example of KitKat

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Gamers now form a cluster of relevant target groups for the advertising industry and its customers. Both large and small companies use the proximity to computer games to communicate their brands and products. The best example is the car manufacturer Mercedes, which has discontinued its sponsorship of the German national football team and instead is increasingly focusing on Esports. On behalf of food giant Nestlé, the Sportfive agency has developed a campaign for the Kit Kat chocolate bar, whose campaign will be presented in this session as part of the "League of Legends European Championship".

Speakers
avatar for Georg Fischer

Georg Fischer

Marketing Manager KitKat® - Europe, Middle East, North Africa, Nestlé
After studying International Business Administration in Austria, Spain and Russia, Georg aspired to an equally international career. He found this in the world's largest food company and was able to play a leading role at Nestlé in key initiatives on organic products, healthy snacking... Read More →
avatar for Thuy Ha

Thuy Ha

Director Esports, Sportfive
Thuy Ha actually studied design by every trick in the book and immersed herself above all in aesthetics. She also worked for almost 10 years in a content and marketing agency as project manager and editor-in-chief in the areas of fashion and technology until she joined SPORTIVE in... Read More →
avatar for Daniel Jensen

Daniel Jensen

Head of Content, Sportfive
Formerly a journalist at Axel Springer, Bauer Verlag and Computec, Daniel Jensen has been at home in the agency world for almost 10 years as a communications consultant and content expert with a strong affinity for sports, eSports & gaming. For SPORT1, he developed the SPORT1GAMES... Read More →


Friday August 28, 2020 11:00 - 11:00 CEST
GAMESCOM NOW/YOUTUBE